Natalia Canella.
DIGITAL CREATIVE
About me
I believe that design is a universal language. In order to manifest, communicate and sell your ideas, you have to organize your creative sparks and impulses and turn your visions into visuals.
My Story
My practice is multidisciplinary ranging from graphic design and branding identity to interior architecture and design.
I'm always looking to materialize ideas in creative ways and to create ideas into experiences.
My Process
Ask. Discover the things you don’t know.
Think. This is 90% of the job.
Get inspired. Everywhere and anywhere.
Create. Turn visions into visuals.
My Education
I have a Bechelor in Fine Arts from the School of the Art Institute of Chicago, were I focused mainly
on Interior Architecture & Visual Communications with some experiences in Designed Objecs.
Disciplines
Visual Communications
I'm passionate about story telling and through branding anc VISCOM is one of the best ways of doing that. I believe that before a product or a company comes it's story. With a combination of identity, strategy, information architecture and desing, I help brands and individuals tell their story.
Interior Architecture
Organizing and designing layouts and making a space unique and apt is something that I enjoy enormously. I see interior spaces like I see people, they can be reinvented as many times as they need in order to fit their environment, or in this case, their habitants.
Experiential Design
Spaces are more than a room full of things, it is an experience. Walking into a room should be able to tell a story as much as book can. With my experience in Visual Communications and Interior Architecture, I turn spaces into experiences.